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Colouring a design agency’s canvas


A Blank Canvas Design




RE-BRAND: When a design agency down in Dorset approached me to help them rebrand, I beamed for two reasons: 1) They’d been referred through Google (salutes organic SEO) and 2) They were such friendly creative people – this was going to be FUN!

As they provided a variety of interior design services for hospitality businesses, A Blank Canvas Design were in a quandary over how to effectively communicate their offering.

Working closely with the in-house creative team – firstly on the website refresh – I helped my client present their creative services in an edgy and user-friendly manner, by creating a stylish yet quirky tone of voice.

Leading the Homepage with the teasing “You wouldn’t dream of going to work in your underwear, would you…?” proposition, I went on to simply differentiate their two main services: Interior Décor and Brand Identity.

During the planning phase, I helped my client understand the importance of discreetly folding in a sustainable SEO strategy, undertaking all my own keyword research and planning a page-by-page strategy before crafting the metadata and on-screen copy.

ABCD (I love such an orderly initialism) also wanted to send out a teaser catalogue to inspire clients with their latest creations. So, we produced a glossy LOOKBOOK, providing the perfect opportunity to dress up the stylish tone of voice.

I continue to help ABCD with client projects – from writing printed restaurant menus, to punchy pub signs.

Fancy dressing up your brand? Talk to me.


Sally is passionate about the written word and it shows! She produces beautifully crafted, pin-point accurate copy for use in on or offline media, and writes insightfully and intuitively for the most diverse audiences.

Kate Standen, Account Director, Brass


  • Digital & SEO
  • CMS
  • Creative articles
  • Web reviews & content planning
  • Branding
  • Direct Mail & print
  • Proofreading & editing


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