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Clear-cut Kukutoo microsite






B2B MICROSITE: Having transformed technical jargon into consumer-centric copy for the CMS (no easy feat), I planned and created an SEO-friendly microsite to promote Brass’ online coupon system, which allows clients to create and circulate B2C e-coupons.

As the subject matter of the product is technically complex, I made the content on kukutoo.com as appealing and easy to digest as possible. This was achieved by adopting a friendly yet professional tone of voice, using simple language, and planning easy-to-navigate content that intuitively highlights the system’s key benefits.

Scared you’ve gone blunt? Sharpen your communications. Talk to me.


Sally is passionate about the written word and it shows! She produces beautifully crafted, pin-point accurate copy for use in on or offline media, and writes insightfully and intuitively for the most diverse audiences.

Kate Standen, Account Director, Brass


  • Digital & SEO
  • CMS
  • Creative articles
  • Web reviews & content planning
  • Branding
  • Direct Mail & print
  • Proofreading & editing


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