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Winning Yahoo! news articles


Green Apple Flooring




PRESS RELEASES: As a rally driver at heart (Dad was a Stock Car racer in his heyday, so dare to argue my legacy), you can imagine my childlike delight when Green Apple asked me to write a racy (blush) news release.

As official sponsors of Chad Racing in Belgium’s Racing Car Championship, the flooring specialists wanted to propel the heart-thumping performance of lead driver, Iain Dockerill, to the fore of industry news.

A series of releases marking the soaring success of Dockerill in the Kia pro_cee’d didn’t disappoint – stealing the attention of leading news providers including Yahoo!

I’ve continued to write rosy releases for the flooring providers on an array of topical matters – national customer advice centres and global fundraising schemes included.

Raring to charge ahead? Talk to me.


Sally is passionate about the written word and it shows! She produces beautifully crafted, pin-point accurate copy for use in on or offline media, and writes insightfully and intuitively for the most diverse audiences.

Kate Standen, Account Director, Brass


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