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Tasty Horlicks promotion

Client

Horlicks

Agent

Brass

Project

HORLICKS COOKBOOK PROMOTION: Eating, yes, EATING Horlicks is hardly an appetising concept (especially when savoury recipes are on the menu), so promoting the new Horlicks Cookbook presented an unsavoury challenge.

How could we engage a sceptical audience? It seemed only natural to address the user’s ‘Are you kidding?’ mindset with the agreeable ‘So you can have your Horlicks and eat it?’ question.

This proposition led the homepage takeover and promotional landing page on www.horlicks.co.uk, and coinciding email which drove consumers to buy the book and join the social media campaign on Facebook and YouTube.

Who would’ve thought Horlicks can malti-task? (I’ll get my coat.)

Tickle your tastebuds? I’ll turn your audience into a salivating mess. Talk to me.

Wow

Sally is passionate about the written word and it shows! She produces beautifully crafted, pin-point accurate copy for use in on or offline media, and writes insightfully and intuitively for the most diverse audiences.

Kate Standen, Account Director, Brass

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